the official unauthorized blog for oneword.com

Random Access Memorial.
- 8 Oct 2011
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- Apple Mac Macintosh Steve Jobs memorial
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I never thought I could be so impacted by the death of someone I never knew personally until the passing of Steve Jobs.

Since 1989, I have been using Apple products. Every day.

I have worked in print and digital design, post production, music engineering and composition, video editing, advertising, and as a writer—all on a Mac.

I know there are many like me who have never once entertained the idea of buying any other brand of personal computer; many who know that a Mac is more than a machine—it is the realization of a passionate vision; many who hold the Apple brand close to their hearts.

People mock the depth of emotion felt by myself and other Apple lovers, as they tweet (Twitter wouldn't exist) from their Androids that would not exist, while watching TV shows edited on machines that would not exist, as they run endless virus scans on machines that are distant knockoffs of machines that would not exist—living in a world that wouldn't exist without Steve Jobs’ contributions.

To clarify, I'm sure the world would still be here spinning on its axis without Steve Jobs. I just think it would be a little less beautiful—maybe a lot less beautiful. Anyone reading this would be hard pressed to take a glance around them and not see at least five things created on a Mac.

Although Steve Jobs didn't invent the Mac, I believe it was his vision that not only made it a reality, but made it art. Which, in turn, inspired art in the hearts of millions around the globe—art that will allow his legacy to live on for a very long time.
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Ten Thousand And Counting.
- 24 Jan 2011
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- @blueperez Amazon Apple apple store contest facebook gift card oneword registered users winner
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Congratulations to our new best friend, @blueperez, who just became the 10,000th registered oneword™ user.

We are now competing with Facebook at .01% of their 500 million. And going strong.

Following in the footsteps of another .01% peer, Apple, we thought it only fitting to award number ten-thousand with a big, fat $100 gift card from our friends at Amazon.

We just hope it's not sitting in your spam folder.
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En Droid.
- 23 Jan 2011
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- @glyphboard Android Apple Glyphboard The Chicago Manual of Style dashes em dash en dash grammar iPad iPhone iPod Touch punctuation screw the AP Stylebook sms texting
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Today my friend told me that when he used an em dash (—) in a text message on his iPhone, the message wouldn't go through—at all—on his friend's Android phone. This isn't surprising as the search giant still employs double-hyphens on its own interior pages. Then I noted that we were probably the only people on earth texting with em dashes.

Even so, there are those times when I really want to text someone something to the exact effect of:

I'm only available Tues–Thurs. I've already blocked myself out in iCal™

Note that I'm using an en dash to indicate "through" here and the ever handy trademark symbol. Two things that aren't available on my iPhone or iPad.

Or are they?

I came upon this little treasure called Glyphboard:
(note: the link only works with iPad, iPhone, iPod Touch.)

Now I can be punctually annoying from anywhere.

And other people can put hearts on everything and be just plain annoying.

So there you have it. Just think twice before you drop a skull-and-crossbones symbol to one of your Android buddies, lest their phone explode.
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Can't Touch This. Well, Not Figuratively.
- 24 Jan 2010
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- Apple Branding Motorola Tablet iPhone iRadio technology
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In 2005 I was working on a commercial for Motorola. Being Motorola and all, they had prototypes of phones that had not yet been released, one of which was a rectangular phone with only one button and a touchscreen—sound familiar? I thought it was great, and the client said that it was already popular in Japan, but according to their test marketing, the US wasn't falling for a phone with no buttons. The product in question was a phone that was both an MP3 player, and would stream music via the internet—sound familiar? The iPod already had a monopoly on MP3 players and it hurt to know that all this work I was doing was futile. When they decided on The B-52's song "Roam" (absurd even without the negative cell phone implications), the death knell was deafening. So, obviously, that didn't fly, nor did their touch-phone beat Apple to the punch. And now, I, and the millions, have an iPhone and freaking love it. I can't imagine life without it—I can update this blog, control my home or studio computer from anywhere in the world, record a song demo, read a book, shoot and edit a video—maybe I'll use it to make a call someday. With Apple's ultra-hyped tablet being officially announced this coming Wednesday, I can already see the future of mobile communications, and it has a big Apple logo on it—and I'm glad of it. People who complain about Apple don't know Apple. They do things right, and right is worth paying for. And they've outdone themselves year after year. It's not so much the technology, really, it's the heart that Apple puts into everything they do, from the simple and beautiful packaging to the products themselves to the advertising to their retail stores to the software that runs on their products—it's a shining example of a brand done right. As with the iPhone I'm sure there have been people walking around Japan with similar touch tablets for some time now—more power to them. They will make valuable collector's items one day.
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the official unauthorized blog for oneword.com

Random Access Memorial.

Ten Thousand And Counting.

En Droid.

Can't Touch This. Well, Not Figuratively.

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